Coverage Area:

 

CONSUMERS LISTEN

•Rural people in the region are listening: On average from 5AM until 7PM, WNAX reaches one/third of all rural people who are listening to radio hourly. This includes a 39 county region across South Dakota, Nebraska and Iowa. In that 37,000 square-mile region our word carries weight with producers.

•What hours can you reach the most rural people: Across the region 40.1% of the rural people listening to radio are tuned to WNAX from 9A-10A. Next in line is 8A-9A with a 39.9 share; 10A-11A with a 37.5 share; 7A-8A with a 37.1 share; and 6A-7A with a 36.5 share.

•WNAX offers a strong weekly reach: Almost 52% of all rural people listen to WNAX sometime during the week from 5A-7P. Over 39% of all rural people listen to WNAX during the week from 8A-11A. Over 36% listen from 5A-8A.

•WNAX reaches the farmer and rural lifestyle group: Not all rural people are farming. Nearly two-thirds of the non-metro population is employed full or part-time in a profession other than farming. More than half are employed in white-collar occupations (29.6% in professional/managerial and 23.6% in clerical/sales positions). Over 70% of this group is over the age of 35 with over 38% between 35 and 55.

•WNAX reaches a vital CONSUMER market: Not only are residents of rural counties more likely to use radio over other media, but they also rely more on radio than other media as a source of information. With our legendary farm coverage, focus on weather, unchallenged news credibility, comprehensive sports coverage, and intelligent, issues based talk features, Radio 570/WNAX delivers your consumers from the urban and rural areas in and 150 miles around Yankton. Spendable income that represents a potential gold mine for the smart advertising buyer.

•What market are you trying to reach? WNAX has a strong reach in the five state regions of North Dakota, Minnesota, Iowa, Nebraska and South Dakota. Your account representative can run a listener report for most any area which you want to reach. Reports can be segmented by type of farmer (cattle, hog, soybean, corn, wheat, etc.) Ask for details and let WNAX help you make the most of your marketing dollar.

Information compiled from 2006 Ag Media Research farmer radio listening study and Simmons research released from Katz.

 

WNAX Program Schedule
Regular Programs & Special Features (Weekdays)

12:00 – 12:06am CBS News
12:06 - 1:00am Coast to Coast with George Noory

1:00 – 1:06am CBS News
1:06 – 2:00am Coast to Coast with George Noory

2:00 – 2:06am CBS News
2:06 – 3:00am Coast to Coast with George Noory

3:00 – 3:06am CBS News
3:06 – 4:00am Coast to Coast with George Noory

4:00 – 4:06am CBS News
4:06 – 5:00am America in the Morning with Jim Bohannon

5:00 – 5:06am CBS News
5:06 – 5:32am Compassion Radio

5:32 – 5:58am First Light with Dirk Van
5:58 – 6:00am WNAX Market Re-Cap

6:00 – 6:05am CBS News
6:07 – 6:12am WNAX News
6:14 – 6:17am WNAX Sports
6:19 – 6:21am WNAX Weather
6:22 – 6:23am Market Estimates/Overnight Grains
6:25 – 6:30am Livestock Report
6:30 – 6:33am Today is….
6:33 – 6:34am CBS News Update
6:35 –6:38am WNAX News
6:40 – 6:44am WNAX Sports
6:46 – 6:49am WNAX Weather
6:50 – 6:55am Farm News

7:00 – 7:05am CBS News
7:07 – 7:12am WNAX News
7:14 – 7:17am WNAX Sports
7:19 – 7:21am WNAX Weather
7:22 – 7:23am Opening Market Calls
7:25 – 7:28am Entertainment News
7:36 – 7:37am CBS News Update
7:37 – 7:40am WNAX News
7:41 – 7:44am WNAX Sports
7:36 – 7:49am WNAX Weather
7:49 – 7:51am McKennan Report
7:52 – 7:56am Markets /LDP’S/Cash Grains
7:57 – 8:00am This Day In History

8:00 – 8:05am CBS News
8:07 – 8:12am WNAX News
8:14 – 8:17am WNAX Sports
8:19 – 8:21am WNAX Weather
8:21 – 8:22am Ag PHD
8:25 – 8:28am CBS Osgood File
8:30 – 8:35am Market Analysis & Comentary
8:37 – 8:38am CBS News Update
8:38 – 8:41am WNAX News
8:42 – 8:45am WNAX Sports
8:45 – 8:52am Impossible Question
8:54 – 8:58am WNAX Markets

9:00 – 9:05am CBS News
9:06 – 9:15am WNAX Roundtable
9:16 – 9:17am Opening Livestock Markets
9:20 – 9:24am Farm News
9:31 – 9:36am Opening Grain Markets
9:36 – 9:52am Five State Trader
9:52 – 9:58am Markets & Analysis

10:00 – 10:05am CBS News
10:07 – 10:12am WNAX News
10:14 – 10:17am WNAX Sports
10:19 – 10:21am WNAX Weather
10:23 – 10:25am Hint from the Homefront
10:30 – 10:36am Market Analysis
10:38 – 10:43am Auction Barn Report
Monday – Atkinson Livestock Market
Tuesday – Bassett Livestock Market
Wednesday – Valentine Livestock
Thursday – Verdigre Livestock
10:45- -10:47am WNAX Weather
10:50 – 10:55am Judy’s Journal
10:56 – 11:00am Market Analysis/Ag News

11:00 – 11:05am CBS News
11:07 – 11:12am WNAX News
11:14 – 11:17am WNAX Sports
11:19 – 11:21am WNAX Weather
11:21 – 11:25am WNAX Farm News
11:30 – 11:36am WNAX Market Analysis
11:38 – 11:43am Auction Barn Report
Monday - Stockman’s Livestock
Tuesday - Stockman’s Livestock
Wednesday – Stockman’s Livestock
Thursday – Ft. Pierre Livestock
11:45 – 11:47am WNAX Weather
11:50 – 11:54am Mid-day Morsel with Jim Reimler
11:56 – 12:00pm Markets &Analysis

12:00 – 12:05pm CBS News
12:06 – 12:12pm WNAX News/Weather
12:14 – 12:17pm Sports
12:19 – 12:20pm Weather
12:21 – 12:25pm Farm News
12:25 - 12:28pm Dave Ross
12:30 – 12:36pm Markets & Analysis
12:40 – 12:44pm WNAX Sports Quiz
12:46 – 12:49pm WNAX Weather
12:56 – 1:00pm Markets & Analysis

1:00 - 2:00PM Agri-views Talk show (Wednesday only)
1:00 – 1:05pm CBS News
1:07 – 1:12pm WNAX News
1:14 – 1:17pm WNAX Sports
1:19 – 1:21pm WNAX Weather
1:25 – 1:28pm Osgood File

1:30 – 1:36pm Commodity Wrap-Up & Commentary
1:37 – 1:44 Farm News
1:45 – 1:48pm WNAX Weather
1:50 – 1:53pm Farm Bulletin Board
1:55 – 2:00pm Markets High/Low/Close

2:00 – 2:05pm CBS News
2:05 – 2:07pm WNAX News Update
2:07 – 2:30pm The O’Reilly Factor with Bill O’Reilly
2:30 – 2:32pm Closing Markets
2:32 - 2:35pm WNAX Sports
2:35 – 3:00pm The O’Reilly Factor with Bill O’Reilly
3:00 – 3:05pm CBS News
3:05 – 3:07pm WNAX News Update
3:07 – 3:30pm The O’Reilly Factor with Bill O’Reilly
3:30 - 3:32pm Closing Markets
3:32 – 3:35pm WNAX Sports

4:00 – 4:05pm CBS News
4:05 – 4:07pm WNAX News/Weather
4:07 – 5:00pm WNAX Drive Time

5:00 – 5:05pm CBS News
5:05 – 5:06pm WNAX News/Weather
5:06 – 6:00pm WNAX Drive Time
5:30 – 5:35pm WNAX News
5:55 - 6:00pm Loos Tails

6:00 – 6:05pm CBS News
6:05 – 6:07pm WNAX News/Weather
6:07-7:00pm The Lars Larson Show

7:00 – 7:06pm CBS News
7:06 – 8:00pm The Lars Larson Show

8:00 – 8:06pm CBS News
8:06 – 9:00pm The Lars Larson Show

9:00 – 9:07pm CBS News
9:07 – 10:00pm Jim Bohannon

10:00 – 10:06pm CBS News
10:07 – 11:00pm Jim Bohannon

11:00 – 11:06pm CBS News
11:07 – Mid Jim Bohannon


Saturday

12:00 – 12:06am CBS News
12:06 - 5:00am Coast to Coast with Art Bell

5:00 – 5:06am CBS News
5:07 – 5:30am Compassion Radio
5:31 – 5:59am Viewpoints
5:59 – 6:00am News Headlines

6:00 – 6:05am CBS News
6:07 – 6:12am WNAX News
6:14 – 6:17am WNAX Sports
6:19 – 6:21am WNAX Weather
6:23 – 7:00am WNAX Week in Review

7:01 – 7:05am CBS News
7:07 –7:12am WNAX News
7:14 – 7:17am WNAX Sports
7:19 – 7:21am WNAX Weather
7:23 – 8:00am WNAX Week in Review
7:50 – 7:55am AG PHD Radio
7:55 – 7:57am OCM Report

8:00 – 8:06am CBS News
8:06 – 10:00am Sam’s Garage

10:00 – 10:06am CBS News
10:06 – 12:00am Ask The Handyman

12:00 – 12:06pm CBS News
12:06 – 12:07pm WNAX News Update
12:07 – 1:00pm Boomer Babble

1:00 – 1:05pm CBS News
1:05 – 1:06pm WNAX News Update
1:06– 3:00pm Handel on the Law

3:00 – 3:06pm CBS News
3:06 – 6:00pm Clark Howard Show

6:00 – 6:06pm CBS News
6:06 – 11:00pm Fox Sports

11:00 – 11:06pm CBS News
11:06 – Mid Imagination Theater


Sunday

12:00 – 12:06am CBS News
12:06 – 5:00am Coast to Coast with Art Bell

5:00 – 5:30am Elder Law

5:30 – 6:30am Great American Products
6:30 – 7:00am Lutheran Vespers

7:00 – 7:30am Morning Visit with Judy Stratman
7:30 – 8:00am ViewPoints
8:00 – 8:30am Abiding Savior
8:30 – 8:45am Words of Hope
8:45 – 9:00am Providence Reformed
9:00 – 9:30am Great American Products

9:30 – 10:00am Radio Health Journal

10:00 – 10:29am Hour of Hope
10:30 – 11:00am Christian Crusaders

11:00 - 11:30am Lutheran Hour
11:30 – 12:00p Great American Products

12:00 – 1:00pm Meet the Press

1:00 – 1:06pm CBS News
1:06 – 2:00pm Gardenline with Ralph Snodgrass

2:00 – 2:06p CBS News
2:06 – 5:00pm Kim Komando Show

5:00 – 5:06pm CBS News
5:06 – 8:00pm Clark Howard

8:00 – 8:06pm CBS News
8:06 – 9:00pm Profit Zone

9:00 – 9:06pm CBS News
9:06 – 12:00pm Drudge Report

The Wolf Coverage
Across almost 15,000 square miles of Midwestern real estate … across TWO metropolitan areas … TWO television markets and a dozen newspapers, there’s ONE signal that “clicks” with adults.

RADIO THAT WORKS FOR YOUR BUSINESS
LOCAL NEWS once an hour from 6A-9A weekdays.

LOCAL SPORTS once an hour from 6A-9A weekdays.

LOCAL PERSONALITIES: Scott Anderson, Erin, Matt Andes & Dee Davis

PROFESSIONAL METEOROLOGISTS: Weather updated twice each hour 24/7 every week.

A 100,000 WATT SIGNAL covering the the region’s retail, service and business base.

WNAX-FM known to our listeners as 104.1 The Wolf, offers the information listeners need and want blended with today’s country and the legends.

Rates Avaliable upon Request!
If you'd like to advertise on WNAX or 104-1 The Wolf, contact Bill Holst - holst@wnax.com or (605) 665-7442.